May 3, 2023

Tim Clark: Athlete-Driven Product Design

Tim Clark: Athlete-Driven Product Design
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Host Mark Hochgesang and Tim Clark talk about the world of product design at Nike and beyond. Tim reveals how the Nike design process operates. He reinforces the importance of designing with athlete needs always in mind. 

Mark & Tim discuss the game-changing products they were involved with while working for the Swoosh. 

Tim offers advice regarding enhancing both product storytelling and sustainability. He also addresses the likely impact of AI on product design. 

Tim also shares how his brilliantly simple design process philosophy guides his new product design consultancy firm, A Human Thing.  

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