Ken Ungar, the founder and president of CHARGE, shares what it takes to develop a successful partnership between sponsors & properties, whether they be athletes, teams or leagues. Mark & Ken talk about football, basketball, baseball, soccer, auto-racing & esports. They delve into key sponsorships related to the Super Bowl & Olympics. The impact of NIL, digital media, social justice & cancel culture are also addressed.
Given Mark's career at Nike, Ken also talks about the influence that Steve Prefontaine, Michael Jordan, Lance Armstrong & Colin Kaepernick had on shaping the company's brand image. Enjoy sports fans!