Feb. 28, 2022

Sports Sponsorship Secrets: Ken Ungar

Sports Sponsorship Secrets: Ken Ungar
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Ken Ungar, the founder and president of CHARGE, shares what it takes to develop a successful partnership between sponsors & properties, whether they be athletes, teams or leagues. Mark & Ken talk about football, basketball, baseball, soccer, auto-racing & esports. They delve into key sponsorships related to the Super Bowl & Olympics. The impact of NIL, digital media, social justice & cancel culture are also addressed. 

Given Mark's career at Nike, Ken also talks about the influence that Steve Prefontaine, Michael Jordan, Lance Armstrong & Colin Kaepernick had on shaping the company's brand image. Enjoy sports fans!